Privacy-first analytics / 2 min read
Consent banners do not stop tags. Your tag setup does.
What GA4, Tag Manager and Meta Pixel should do before a visitor chooses, what valid consent looks like and how to verify it.
SELLWISE.LY INSIGHTS / Insights
Better questions. Clearer decisions.
Independent thinking on behavior, commerce and the evidence behind a decision.
Commerce intelligence / 2 min read
Free shipping thresholds: when they pay and when they only move cost
A threshold can lift order value or simply give away shipping. A transparent example shows what to compare before you set one.
Experimentation / 2 min read
Why every offer program needs a holdout group
Attribution counts the conversions that followed an offer. A holdout group shows how many would have happened anyway.
Behavioral analytics / 2 min read
What session replay should never record
Session replay can explain friction a dashboard cannot. Here is how to keep inputs, payment details and unnecessary text out of the recording.
Behavioral analytics / 2 min read
Behavioral analytics and web analytics: different questions, shared evidence
Traffic totals describe reach. Event sequences help investigate experience. Neither reveals intent automatically.
Commerce intelligence / 2 min read
Why discounts can hurt e-commerce profitability
A transparent contribution example explains why more orders need not mean more profit—and what to measure before discounting.
Experimentation / 2 min read
Why incrementality answers a question attribution cannot
Attribution allocates credit. Incrementality asks what changed because of an intervention. Use each for the question it can answer.